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Decided long before the date.

A renewal is not a conversation in November. It is the sum of every unanswered question since March, and by the time it reaches your CSM there is nothing left to do but discount.

214days of runway on the last account it flagged. The friction that caused it started in March.

The eight months before the renewal date.

march

An unresolved question, asked once, never followed up.

In the record, with the date and the exact wording, from the first time it was raised.

april

A workaround starts. No ticket is filed.

Two people doing by hand what the product should do. This is the cost nobody counts.

june

The champion changes role.

New person, new questions, no context — except the account file has all of it.

august

Questions about export and data portability.

That is not curiosity. It is an exit signal, and it is flagged as one.

september

Conversation volume falls off.

Silence after a specific event, not a health-score dip nine weeks after the fact.

october

Your CSM finally gets the account brief.

With 214 days left, three named frictions, and something a person can actually do.

8 months

before the renewal date, when the account actually decided

31 days

the workaround had been running before anybody at your company knew

0

of that visible in a health score

The renewal brief, seven months early.

worked example · account briefrenewal in 214 days
accountnorthwind — 214 days to renewal, 3 unresolved frictions since March
silent cost31 days of manual workaround, never filed as a ticket
exit signalexport and portability questions from the admin in August
actionone call now, not a discount in November
every line opens to the transcripts that produced itno health score

What a person does with 214 days that they cannot do with three weeks.

The difference between a save and a discount is runway.

day 0

Read the file, not the dashboard

Three named frictions, dated, with the transcripts behind them.

week 1

Fix the thing that started it

The scheduled sync that was configured but never switched on.

month 1

Prove it changed

Manual workaround stops. Two people get their week back.

month 4

Rebuild the relationship on evidence

A review that references what they said in March, and what was done about it.

renewal

No surprises on either side

The conversation is commercial, because the product problem was solved in April.

if it fails

You know why, in their words

And the reason is a product decision, not a mystery.

What it sees that a health score does not.

01

The sentence, not the metric

“It failed again. Third time.” is a renewal risk. A usage dip in week nine is a chart.

02

The whole account, over the whole year

Four people, eleven months, one continuous memory. The renewal conversation knows about the onboarding.

03

Friction that never became a ticket

The people who worked around it and said nothing are the ones who leave. They are in the transcripts.

04

Cause, not correlation

Not “engagement down 14%.” The config that was never switched on, and the month they gave up on it.

05

Time to fix it

Seven months of warning is a fixable problem. Three weeks of warning is a discount negotiation.

What it watches, and what it will not pretend to know.

actsanswersrefuses
answers

The unresolved question, with its date

Not a score. The sentence, the month, and whether anything happened after it.

answers

The silent cost, with a duration

How long the workaround ran and roughly how many people it occupied.

acts

Fixes the friction while it is still small

Inside your limits. Most renewal risks start as a setting nobody switched on.

acts

Writes the brief before you ask for it

Continuously, per account, so it is waiting rather than commissioned.

refuses

Predicting whether they will renew

It reports evidence with dates. A probability would be a health score with better manners.

refuses

Any commercial conversation

Pricing, terms and the renewal call itself are human. It supplies the runway, not the negotiation.

The renewal is decided in the eight months you were not watching.

when a person gets to itwhen this starts

Track account health through the term.

From the first conversation, not from a score derived from logins.

Flag at-risk accounts in time to act.

Month one, with the sentence and the date attached.

Understand why accounts leave.

The reason is in the March transcript, not a post-mortem.

Identify expansion within the base.

Plan-limit questions surface as opportunity, when they are asked.

Prepare the renewal conversation.

Written continuously, waiting whenever you open it.

month 1month 6renewal

Nothing on that list is done badly. It is done in the last three weeks, which is the only time it cannot work.

You defend it again next year, from a lower number.

One account, four renewals, both ways of keeping it. The staircase is what the concessions add up to.

% of the original contract value
defended with a discountdefended with a fix
100%
85%
72%
61%
renewal 1renewal 2renewal 3renewal 4
the same account both times · a concession is never won back, and the next negotiation opens from it

The fix costs an afternoon of engineering, once. The discount costs you the same margin every year after.

where it stops

Amvio does not run your renewal. It gives your CSM the transcript, the timeline and the sentence that started it, while there is still time for any of it to matter.

The term, as it is actually lived.

month one

Friction is logged as it happens.

Including the parts that never became tickets.

month four

Silent costs become visible.

Workarounds have a duration and a headcount attached.

month eight

Exit signals are named.

Export questions, champion churn, volume collapse.

renewal

The conversation has no surprises.

Because it started in March and you were in it.

0

renewal modules to configure

0

of this a health score can see

every

line in the brief opens to its transcripts

1

line of code, and the account file writes itself

What your revenue lead will ask.

We already have a health score.

A health score is a correlation. This is the sentence, the date, and the cost — which is what a save plan needs.

Does it talk to customers about renewal?

No. Commercial conversations are human. It gives your CSM the evidence and the runway.

Our churn is mostly price.

Some of it is. The rest is three frictions nobody logged, and this is the only way to tell the two apart.

How far back does it go?

To the first conversation on the account. Memory is per company and continuous, not per session.

What if the signal is wrong?

Every line in the brief opens to the transcripts that produced it. You can check the claim rather than trust the score.

Nothing to configure. The account file writes itself.

There is no renewal module to set up. The brief is a by-product of every conversation it was already having with the account.

<script src="https://cdn.amvio.ai/a.js" data-key="acme_live_8f2c"></script>
01

Install it once, anywhere in the product

Every conversation from that day forward becomes part of the account’s record.

02

Decide who reads the briefs

They are written continuously per account, and waiting when your CSM opens one.

03

Leave it alone

The runway comes from time, not from configuration. Month eight is worth more than any setting.

Read next
use case

Customer success

The nine accounts it hands back, ranked.

the argument

A year, in one place

A year of your users, held in one place.

use case

User research

The same evidence, read as a product question.

the argument

One session, end to end

One conversation, from question to resolution.

Eight roles. One hire. And it is the same one on every page.

Not eight products with eight logins. One specialist with one memory, which is the only reason the renewal conversation knows about the onboarding one.

01role

Customer success

Forty accounts known properly, and the nine that need a person handed back.

02role

Onboarding specialist

An implementation call for the eighty percent who got a welcome email.

03role

Product specialist

The three people who know the whole product, available to six thousand at once.

04role

Customer support

Tier one resolved in the product, escalated with the transcript attached.

05role

Sales engineer

The technical answer at 2am, during the trial, not next Tuesday.

06role

User research

Everyone who was confused, at the moment they were confused.

07role

Documentation

The gap list, ranked by what each missing page actually costs.

08you are here

Renewals

Decided seven months before the date, with time left to fix it.

Your users are about to have someone.

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it starts working with them the day you install itone line of code · no sdk · no integrations

Your users are already having the conversation. Right now it is with nobody.

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